How do you measure your time?

How do you measure your time?  I measure mine with this time piece, which I purchased over three decades ago in Lucerne, Switzerland.  This is a Bucherer skeleton watch.  This is something that I admired for probably an hour before I decided to make the purchase.  For a some of money, at that time a little over $300, which was a little bit more than I had ever spent on anything for myself, but this is something that I have held onto for over 30 years.  I plan to hold onto it for at least another 30 years, and hope then to pass it on.

I can measure time different ways as well.  Here is a watch I bought at Walmart for $8.47.  I wear this on weekends, in the event I am doing a project and inadvertently break it, it is no great loss.  Hence, it only cost me $8.47, I’ll just go and buy a new watch.

I also have a watch that I wear at night.  This wakes me up with a vibration alarm at about 5:00 in the morning so I can begin my day by my regular morning routine, and it does it quietly so I can leave the bedroom hopefully without waking my spouse.  This has a very specific purpose.  This also has a very specific purpose (holding up the $8.47 Walmart watch).  And this, which I will keep for the rest of my life (facing the Bucherer skeleton watch) has a very special purpose.  Isn’t that the way that people often times handle investments of stocks, bonds, and mutual funds inside a portfolio, just as I have a portfolio of watches?  The same thing holds true for your life insurance as discussed in my book “Investments Don’t Hug – Embracing the Life Insurance Asset”. 

If you have a life insurance agent who suggests that you can have a one and done with your life insurance, he or she is not looking at the uses of a portfolio and how you can maximize your own planning in your life, whether it is with an emergency fund, an opportunity fund, whether it’s pure life insurance, whether it’s for the different needs and wants that you may require or want in your life, my book is available on or or if you would like further information about my book, go to  Maybe it’s time you take a look at your portfolio, not of time pieces, not of investments, but of your life insurance so it is constructed to its maximum benefit for you and your family.

I’m Mark Bertrang, author of “Investments Don’t Hug – Embracing the Life Insurance Asset”.




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